Note to Self: ats 2016

ATS was an eye opener, we were used to listening to all the good things from each side and today we were able to see them debate among one another. I have so many people asking me what exactly is programmatic, honestly till today I still find it hard to explain to them accurately. 

Basically it means to deliver relevant ads to the target audience at the correct time. Do you have experience that you are googling on a specific headphones one day, checking out different sites and comparing prices/ reviews, and the next few days you see ads of that particular headphones you were researching for appearing on many sites (cross device even!!) you visit, it can be either display or video ads, that's programmatic 101. This is only what you see, but what really happens behind programmatic is way complicated and I'm not going to elaborate 

Key point #1

Data is the key to everything. Data allow you to understand your audience behaviour and how you strategise your campaign. But ultimately the data that was gathered must be able to act as a solution for your client, if not what's the point of it? 

Key point #2: Data v.s. Costs

Irrelevant data will ultimately become a cost to the company. Everyone says that programmatic is the way to things, programmatic = data = cheaper = lower costs. Likewise, irrelevant data = liability = additional costs. What is the client's objective? Only by providing solutions to the clients, only by accomplishing the client's objective we can then say that data is truly an asset to the company 

Key Point #3: Control, Consolidate, Simplify 

Control your data - The relevancy, the accuracy, the costs of gathering all these data

Consolidate - No one will be able to achieve 10/10 in the industry, this is due to the lack of resources, manpower, and knowledge. You have to remember that only by working with your partners and by bringing resources together, you will then be able to achieve that 100% you are aiming for
Simplify - Shit i forgot what was it!!! I shall think abt it again!

Key Point #3: Programmatic v.s. Non Programmatic 

Pros and Cons of Programmatic

- Data speaks a lot about the audience

- Much cheaper as compared to traditional medium (refer to key point #2)
- Able to reach more audience accurately
- Faster compared to traditional medium (in terms of reaching the correct audience)
- Dis: ad fraud and brand safety, reducing efficiency

Pros and Cons of Non-Programmatic

- Do we actually need it? What if i'm a start up? 

- More complicated (knowledge, resources, experience)
- Lack of talents

- Are audience less engage??? 

2K16

I'm not really the type of person who will write down new year's resolutions because I tend to forget everything in a month or two. But I think I'm going to pen down some really practical ones that I want to fulfil by 2017.

#1 Take care of my body more. 
That being eating less junk food and also because I'm reaching my mid twenties (Omfg!!!) I realised that my immune system is not as strong as when I was younger :(

#2 Start meeting new people and be more open towards issues in general.
I'm so used to my little bubble so meeting new people was difficult for me because I refuse to make new friends? You know going through the introductions, small talks, getting to know if they are truly your "type of friend" or frenemies are actually very mentally draining and tiring. But expanding my connections is pretty important at this age, hence I shall make this my top priority and try to meet more new people instead of staying within my comfort zone.

#3 Travel more. 
To see more of the world and experience the culture and lifestyle of the locals.

Guess thats it, too lazy to think of more resolutions as well. Hahahaha, oh yes and to curse less, hopefully!

Hie there.

Finished my last paper in University today, so.....that's the end of my University journey. I have been imagining this day in my head for a zillion times, to be finally done with school.

University was a pretty tough journey for me, especially in my first semester. 4 mods in a span of 4 months, including projects and mid terms, omg the thought of it makes me cringe. But thankfully I am attending school with 3 of my close friends, so it make things much better. So glad that all of us went through this together.

Didn't join any major events or ccas, because we have no time for it at all, hahaha I really wonder how people juggle so many things at one go, I can't never do that. So yea, school was pretty boring except for semester 2, where things got a little more interesting with W. But that was his last semester already, so when I was back for sem 3 he has already graduated :(

Nonetheless, SCHOOL'S OUT! And i've never been happier, most probably will not step into school for the next 3-5years unless I decide to pursue my Masters degree.

Hello.

Final semester of university started 1 month ago. Went through 2 convocations with my seniors and the 3rd one recently. Every time there is a convocation I feel so envious, jealous of the people graduating, always asked myself "when is it going to be my turn?" Even though I am in my final semester already, I'm still dreading school every single day :( I need the motivation to get pass this final semester, please give me some!!!!

Hopefully i'll just get pass this phase. I think I will definitely get pass it, because I can already foresee that school will be so busy soon that time will fly pass just like last semester.

I've been watching so many BuzzFeed videos recently, and they are hilarious! Especially the Try Guys Series, it's so funny!!!!!! I can't stop watching it! And I love Zach! He's so geeky cute!! Hahahahah!!!

This is not the Try Guys series, but it's good too!

You've got to hide your love away

Currently listening to:
      

I've been addicted to this song since 1 month ago, it's a cover i happened to find on Soundcloud. I love it! it's totally my type of genre, i really prefer this version compared to the original. 

Glad to be back here updating whoever that is still reading this little space of mine, though i seldom post stuff these days. BUT, FINALS ARE OVER *cue party music* hahahah, yup. 

This semester flew pass so fast, before i know it we are at the exam period already. But the exam period/ study week feels like forever, seems to me like it was never going to end man. I was dreading every single morning because that means facing the books again T.T

Still, i really enjoyed this semester compared to the first semester, because we got to know more new friends, not say like we opened up more? LOL, we constantly have the 'dao' look on our faces, based on the guys first impression on us. But i was sooo glad that they approached us and asked if we have a group or not. Awesome people. 

It's the start of my holidays~ still thinking if i should get a part time job, but i doubt so, I'm too lazy man. This holiday will be spend with my family and friends whom i've neglected for so long hahaha, no travelling this year i guess, cause we're planning for New Zealand next year, I can't wait for my skydiving to happen!!!!! 

Alright. 

‘For reasons of sentiment, I would like part of my ashes to be mixed up with Mama’s, and both her ashes and mine put side by side in the columbarium. We were joined in life and I would like our ashes to be joined after this life.’

Now, in October 2008, Papa knew that if Mama survived she would never be able to walk independently. But he felt that so long as she knew she was an important part of his life, she would still find life worth living.

He told her: ‘We have been together for most of our lives. You cannot leave me alone now. I will make your life worth living in spite of your physical handicap.’

She replied: ‘That is a big promise.’

Papa said: ‘Have I ever let you down?’

https://somethingaboutsingapore.wordpress.com/2011/11/05/love-does-indeed-spring-eternal/ 

Coming Up For Air

University started 2 days ago, my holidays are gone :( (having a sad face right now as I'm typing this)

Wasnt looking forward to school like I did back in the first semester, not really motivated after attending classes on the first 2 days too. But today was different, I think I am starting to feel okay about school again, maybe due to my service quality visiting lecture? I really liked the lecturer and the mod is quite interesting. 

My 2 months holiday was rather fulfilling. I took up a part time job, and travelled to Japan. I really like Japan as a whole but because we went with a tour I didnt really enjoyed myself as much as i expected. 

I love walking among the locals, taking the subway train or any public transportation in general. It was quite suffocating to be on the tour bus and there's a limit to the things we get to experience as well. 

Visiting Japan makes me miss Korea even more. I really really enjoyed myself so much in Korea. Hope I can be back there this mid year or year end. 

The Strange & Curious Tale of the Last True Hermit

"I don't know your world," he said. "Only my world, and memories of the world before I went into the woods. What life is today? What is proper? I have to figure out how to live." He wished he could return to his camp—"I miss the woods"—but he knew by the rules of his release that this was impossible. "Sitting here in jail, I don't like what I see in the society I'm about to enter. I don't think I'm going to fit in. It's too loud. Too colorful. The lack of aesthetics. The crudeness. The inanities. The trivia."

SO FUNNY!!!!!! Joel is epic.

This is so funny.
I especially love it that because Young is a Korean and understands everything, he just kept laughing at them majority of the time. And also when Joel woke up from his nap because it's time for his solo, and Young continued to laugh at him because he was singing/rapping while half asleep. Hahahahahahah.

"Nice flipping job!"

Hi Chingyi. Hi Michelle.
Hahaha, think they are the only ones that are reading this space. ;)

So, today can be considered as the happiest day of my life for this year. Because it's the last day of finals. The moment i put the last full stop on the paper, i was so happy. Can't really describe lol, was too high just now.

University is tough man.

I know it is going to be difficult, but i didn't know it will be so difficult. I've totally abandoned my social life just to allow myself to have more time to study, but there's just not enough time!!!! Like Chingyi said, my exams period like lock in jail. Lol, very true indeed.

Last 4 months was the most stressful period of my life? I thought poly was tough, but from what i remembered poly was only tough for me during the exams period. University was so draining every single day. Cannot believe I've been studying every single day of my life (yes, that include all weekends, I've seriously no life) ever since the preparation of mid semester.

2 months of holiday starts from now.
But the thought of going back to school after 2 months, 4 modules, 4 projects, 4 main theory papers, 2084387474782742839 concepts to memorize. Wow, just wow.

Seems to me like I'm just scared of never feeling it again

I love Kodaline so much.

Mid semester ended today, and i did felt quite relieved but finals will be here in about a month's time.... so makes no difference to me too?
Appreciating the fact that bands like Kodaline exist, hahaha.
I think i'll be heading out tomorrow night to have dinner with my mom, not sure why am i telling you guys this but...it's alright.

It's 2:16am right now and i'm listening to Big Bad World and it's so, so, so good. I used to reallllllyyyy like MGMT too and Arctic Monkeys. And i still do like them now.
I've decided to update my IOS but it's been around 3 hours and it's still not 50% done, really pisses me off.

things that cause me to get angry for no reason
- people who sneeze non-stop
- people who blow their nose in the public?!!?
- babies/ kids crying or whining non-stop
- glittery finger nails/ long finger nails

Okay x

The vacancy that sat in my heart Is a space that now you hold

Temporary Bliss

Finally finished the intensive visiting lectures in uni. Glad that for the rest of the semester i don't have anymore classes that ends at 6/630pm. I really really cannot stand the peak hours where everywhere is filled with humans.

This august will be the last working month for me, officially leaving the company for good. Feel a little sad, because afterall that's the place i go to everyday for the past 1 year. And being my first ever job, it really isn't bad at all. The colleagues are awesome, the environment is good and the pay is not bad too. Hahaha, but i think i'm still too anti-social.

This year see alot of changes in my friends and I. Friends are all halfway through army, friends are turning 22. 22 seems so far from all of us in the past, we talked about it but before we know it, we are 22. Sooner or later, we'll be 23, 24, 25. As for me, even though i'm still 21, i went through real working adult life (though i still act like a kid), I saved up for my university fees which made me realized how important and precious money is and my grandmother leaving us though it really wasnt a typical sad funeral because she was 91 and had such a blessed, wonderful life.

We don't seem to see the changes in our life on a daily basis, but when we stopped and think about it, many things had already changed. What about you? Are you moving ahead of your life or are you still standing at the same place looking back to the past hoping and wishing that you could have done something better?

And look, it's only 151 days till 2015.

Currently listening to: Kodaline - All comes down

Today was the first day of university for me.

Well, i'm not really sure how i felt about it. Kind of weird? I felt lost mainly, i guess?
Hoping this feeling will only be temporary and i will start to enjoy school a little more.

A part of me wish that i'm still working because of all the money i will be getting every month, and i'm actually really really not willing to pay for my school fees man. Hahaha, all my hard earned money gone within one click.

But you'll have to lose some to gain some right. GAIN ONE PIECE OF PAPER AFTER 1.5 YEARS.
Just read the project brief for Marketing Research and i wanna cry. T.T

Keeping all my fingerssssssss crossed for this.

"Cause where we're going ain't easy but you're worth it all"

人们往往要等到失去了，才会懂得珍惜。

感谢您默默的为我们奉献了一生，感谢您团聚了我们全家人。您不在了，一切都会变得不一样，但我相信现在的你在另一个世界是快乐的。

亲爱的外婆，一路上走好。我们会永远思念您。