Note to Self: ats 2016

ATS was an eye opener, we were used to listening to all the good things from each side and today we were able to see them debate among one another. I have so many people asking me what exactly is programmatic, honestly till today I still find it hard to explain to them accurately. 

Basically it means to deliver relevant ads to the target audience at the correct time. Do you have experience that you are googling on a specific headphones one day, checking out different sites and comparing prices/ reviews, and the next few days you see ads of that particular headphones you were researching for appearing on many sites (cross device even!!) you visit, it can be either display or video ads, that's programmatic 101. This is only what you see, but what really happens behind programmatic is way complicated and I'm not going to elaborate 

Key point #1

Data is the key to everything. Data allow you to understand your audience behaviour and how you strategise your campaign. But ultimately the data that was gathered must be able to act as a solution for your client, if not what's the point of it? 

Key point #2: Data v.s. Costs

Irrelevant data will ultimately become a cost to the company. Everyone says that programmatic is the way to things, programmatic = data = cheaper = lower costs. Likewise, irrelevant data = liability = additional costs. What is the client's objective? Only by providing solutions to the clients, only by accomplishing the client's objective we can then say that data is truly an asset to the company 

Key Point #3: Control, Consolidate, Simplify 

Control your data - The relevancy, the accuracy, the costs of gathering all these data

Consolidate - No one will be able to achieve 10/10 in the industry, this is due to the lack of resources, manpower, and knowledge. You have to remember that only by working with your partners and by bringing resources together, you will then be able to achieve that 100% you are aiming for
Simplify - Shit i forgot what was it!!! I shall think abt it again!

Key Point #3: Programmatic v.s. Non Programmatic 

Pros and Cons of Programmatic

- Data speaks a lot about the audience

- Much cheaper as compared to traditional medium (refer to key point #2)
- Able to reach more audience accurately
- Faster compared to traditional medium (in terms of reaching the correct audience)
- Dis: ad fraud and brand safety, reducing efficiency

Pros and Cons of Non-Programmatic

- Do we actually need it? What if i'm a start up? 

- More complicated (knowledge, resources, experience)
- Lack of talents

- Are audience less engage???